Since 2015, Nick has led Abbott’s marketing efforts within the company and has been instrumental in many company-wide initiatives, including the rollout of Abbott’s brand identity, and implementation of quality improvement processes. Her thoughtful leadership has helped the company achieve a high pursuit win-rate even as Abbott has expanded its market presence with new clients and sectors. She regularly identifies opportunities for continued improvement while successfully growing and mentoring the marketing team. With more than 25 years in marketing and a history working as a commercial artist, Nick brings a unique perspective when assisting the leadership in the development and implementation of Abbott’s long-term strategic marketing plans.