New Corporate Identity Symbolizes Our Dynamic Future
by Nick Nye
October 03, 2016
We are excited to unveil our new corporate identity which pays tribute to our legacy while conveying our progressive approach to the future.
The design rationale for our new corporate identity was founded on the need to have an identity that accurately represents the work and people that make up the Abbott organization through the use of a strong, clean design.
The logo retains the architectural usage of the “A” as a nod to our history and the heritage of the brand. The three beams of the “A” represents the three Abbott brand pillars of Stewardship, Collaboration and Integrity. Each beam supports the other, with the angles of the beams repeated in the font of “Abbott Construction.” The color palette of blues, gray and black also provide a nod to the past, while updating for the future.
Alongside our new logo we are introducing our new tagline “Built True. Built Together.” Our tagline wholly encapsulates our three brand pillars (Stewardship, Collaboration and Integrity) which Abbott Construction is known for throughout the construction industry.
Overall, our new identity reflects a rich, dynamic and strong Abbott Construction and will be utilized on all market communication materials, and will be widely used in a variety of marketing mediums including prominent display on all Abbott jobsites.